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Roughly a quarter (23%) of US adult social media users – and 17% of adults overall – say they have changed their views on a political or social issue because of something they saw on social media in the past year. to a July survey by the Pew Research Center.
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The proportion of social media users who say they have changed their opinion on an issue has increased since the Center last asked this question in 2018 – it is now 23%, compared to 15% then (among the total population, the proportion is now 17 % and then it was 14 %)). And when asked to explain the things they’ve changed their minds about, these adults often cite the Black Lives Matter movement and police brutality. They also mention changes in their views on political parties, ideologies and political personalities.
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The Pew Research Center conducted this study to understand how Americans think about the effectiveness of social media as a tool for social and political activism, change, and engagement. For the purposes of this analysis, we surveyed 10,211 US adults from July 13 to 19, 2020. Everyone who participated is a member of the American Trends Center Panel (ATP), an online survey panel obtained through a national random sample of residential addresses. In this way, almost all adults in the US have a choice. The survey is weighted to be representative of the US adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP methodology.
This survey includes a total sample size of 298 Asian Americans. The sample includes only English-speaking Asian Americans and therefore may not be representative of the entire Asian American population (75% of our weighted Asian American sample was born in another country compared to 77% of the overall adult Asian American population). Despite this limitation, it is important to report the views of Asian Americans on the topics in this study. As always, Asian American responses are included in the total population data in this report. Because of the relatively small sample size and reduced precision due to weighting, we are unable to analyze Asian American respondents by demographic categories such as gender, age, or education.
Social media users who identify as Democrats and Democratic-leaning independents are slightly more likely than their Republican and Republican-leaning counterparts to say they changed their opinions on an issue because of something they saw on those platforms (25% vs. 21%). The same pattern appeared in 2018 as well, but the difference narrowed to 4 percentage points from 10 points at the time.
Today there are also differences according to race, ethnicity and age. For example, Asian American (29%), black (28%) and Hispanic social media users (28%) are more likely than their white counterparts (20%) to say they have changed their views on a political or social issue. And 34% of social media users aged 18 to 29 say they have, compared to 23% of users aged 30 to 49, 20% of users aged 50 to 64 and 13% of users aged 65 and over .
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Changed their views on a political or social issue because of something they saw on social media in the past year. That’s down from 84% in 2018.
These findings add to the picture of Americans’ broad views on social media. For example, a majority of Americans say that social media has a mostly negative effect on how things are happening in the country today. At the same time, many US adults say they recognize both the positive and negative effects of social media sites. Most say that social media activity highlights important issues that might not otherwise receive much attention
In a July survey, the center asked social media users who say they’ve changed their views on a political or social issue because of something they saw to describe a recent instance when that happened. About 12% of these adults say they have changed their views — either positively or negatively — about the Black Lives Matter movement or about police brutality and the need for police reform. (The answers below have been edited slightly for spelling, style, and readability.)
“Reading articles about the BLM movement opened my eyes to the level of systemic racism in this country and the world.” – Woman, 64
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“I used to support BLM, but now I see them as violent domestic terrorists who have no interest in addressing real issues within the black community. BLM is about communist revolution, not helping the black community…” – Male, 50
“I’ve never really thought much about defunding or defunding the police, but after seeing the posts on social media, I researched and read about these topics and now I believe in a fairly significant cut in police funding.” – Female, 31
A similar proportion of social media users (11%) say they have changed their views about race relations in general – such as racism and discrimination – or about political parties, ideologies or politicians.
“My views on left and right have changed. I found that both sides have bad people. I wish there was a third party.” -Male, 31
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Some adults also say they have changed their views on other social issues, such as LGBT rights, immigration, equality and feminism (9%); coronavirus outbreak and related guidance (8%); and President Donald Trump (7%).
“I read about trans and LGBTQ people and especially scientists, and it changed my perspective on this population and the social issues they experience.” – Male, 49
“At first I was very dismissive of COVID and felt the government/others were overreacting to what seemed like a major flu. The more I learned about it, especially through social networks, the more seriously I took it.” – Female, 45
“Back in November, I didn’t even consider voting for Donald Trump, but after seeing so many people I respect share reasonable thoughts in favor of Trump and the things he’s actually done for our country, I’m now kind of considering I voted for him. ” – Male, 24
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Note: This is part of a series of blog posts leading up to the 2020 presidential election that explores the role of social media in today’s politics. Here are the questions used for this report along with the answers and its methodology.
23% of US users say social media has led them to change their views on an issue; some cite Black Lives Matter
About Pew Research Center Pew Research Center is a nonpartisan think tank that informs the public about the issues, attitudes, and trends that shape the world. Conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. The Pew Research Center does not take political positions. It is a subsidiary of The Pew Charitable Trusts.
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The report is the culmination of a yearlong study of Americans’ views on the news media. This report is made possible by The Pew Charitable Trusts, with support from the John S. and James L. Knight Foundation.
The main data source comes from a Pew Research Center survey of 10,300 US adults conducted between February 18 and March 2, 2020. In addition, the question about the influence of corporate and financial interests comes from a survey of 13,200 US adults. conducted August 3-16, 2020. All participants in these surveys are members of the Center’s American Trends Panel, an online survey panel obtained through a national random sample of residential addresses. Recruiting our panel members by phone or email ensures that nearly all US adults have a choice. This gives us confidence that any sample can be representative of the entire population (see our Methods 101 explainer on random sampling). To further ensure that each survey reflects a balanced cross-section of the nation, the data is weighted to match the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories.
Here and here are the questions that were in the two surveys, along with the answers and methodology. Visit our interactive data tool to access data on Americans’ attitudes toward the news media.
The report also draws on a series of focus groups conducted by the Pew Research Center. The primary purpose of these focus groups was to inform the development of the February 18-March 2, 2020 survey. Ten focus groups were held in November 2019 in Houston, Texas; St. Louis, Missouri; and Charlotte, North Carolina. The report includes a number of quotes from focus groups that help illustrate and complement the survey findings. These quotes are not intended to represent the views of Americans, but rather as examples of how lay people think about these topics when given the opportunity to express themselves in their own words. Citations may have been slightly edited for grammar, spelling, and clarity. For more
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